What is GEO? Getting recommended by ChatGPT, explained

When someone asks ChatGPT “best dentist near me”, it doesn't show ten blue links. It names a few businesses. GEO is the work of becoming one of those names.

How AI decides who to name

AI models lean on what the wider web says about you: your website, Google reviews, directories, news and social mentions. Clear, consistent, trusted information wins.

Three things to do this week

Make your name, address and services identical everywhere. Publish a page that plainly answers your top 10 customer questions. Ask happy customers for detailed Google reviews.

Measure it

Ask ChatGPT, Gemini and Perplexity the questions your customers would ask. Note who gets named. Repeat monthly. That's your AI share of voice.